Meet the Team

  • Kim N. Huber, CFP® Chico, CA

    Kim N. Huber, CFP®

    Family Wealth Advisor & Founder

    A CERTIFIED FINANCIAL PLANNER™ professional with more than 30 years of experience, Kim specializes in stock options, tax-mindful strategies, and generational wealth planning, and is a financial advocate for women in STEM.

  • Ariella D. Murphy Embrace Wealth Chico, CA

    Ariella D. Murphy

    Paraplanner

    Ariella works alongside advisor Kim N. Huber, CFP®, to prepare, build, and update the financial plans clients rely on for retirement, tax, and education-funding decisions.

WCG Financial Planning

  • Erika Ferris

    Erika Ferris, CFP®

    Director, Retirement Plans & Financial Planning

  • Caitlin Allard

    Caitlin Allard, CFP® , Enrolled Agent

    Director, Advisor Resource Center

  • AJ D’Addio

    AJ D’Addio

    Wealth Planning Coordinator, Advisor Resource Center

  • Ryan Wiener

    Ryan Wiener

    Wealth Planning Coordinator, Advisor Resource Center


Why Clients Choose Us

We're fiduciaries. Kim N. Huber, CFP®, acts as a fiduciary for all clients, which means a legal and ethical obligation to put your interests first.

Specialists, not generalists. Equity compensation and lifetime tax planning are a focus, not a footnote.

Voted Best of Chico Financial Planner by Chico News & Review readers. (Award based on reader poll voting in the Best of Chico Awards Financial Planner category.)

Local roots, national reach. Based in Chico with clients across the country, working virtually and traveling when it matters.

The first conversation is free and carries no obligation.

  • Income Tax Planning

    Income Tax Planning

    You should pay what you owe and not a dollar more. We look at taxes across your lifetime rather than one filing season, using tax-efficient investing and withdrawal sequencing to reduce what you pay over the long run.

    tax
  • Retirement Income Planning

    Retirement Income Planning

    We help you decide when and where to pull funds across your accounts so your money lasts through retirement, not just into it.

  • Financial Planning

    Financial Planning

    One coordinated plan covering your investments, taxes, savings, pensions, and the what-ifs: market drops, health events, aging parents, so all the pieces pull in the same direction.

  • Investment  Management

    Investment Management

    Goals-focused portfolios built around your actual objectives and risk tolerance rather than market trends.

  • Estate Planning & Trust Services

    Estate Planning & Trust Services

    Estate planning is more than documents. Our Trustee Toolbox keeps everything organized, and our Family Meetings clarify your wishes so the people you love aren't guessing later.

Voted Best of Chico Financial Planner

Award based on reader poll voting in the Best of Chico Awards Financial Planner category

Kim Huber, CFP, Chico, CA Embrace Wealth Management
Voted Best of Chico 2019 Kim Huber
Voted Best of Chico 2023 Kim Huber

Our Curated Partners

We partner with a trusted network of financial professionals to give you complete guidance in every area of your financial life. Our collaborative team includes CPAs, Enrolled Agents, estate planning attorneys, mortgage brokers, Medicare specialists, real estate advisors, and insurance experts working together to help you make confident decisions. Through our alliances with LPL Financial and WCG Wealth Advisors, we provide personalized wealth management and investment strategies aligned with your goals. Whether you’re navigating complex tax planning, retirement income, or simply seeking clear direction, our combined experience offers the clarity and confidence to move forward.

Securities are offered through LPL Financial, Member FINRA/SIPC. WCG Wealth Advisors, LLC, a Registered Investment Advisor, offers investment advice. WCG Wealth Advisors, LLC, and Embrace Wealth Management, LLC are separate entities from LPL Financial.